Promotional Strategies
Contents
- Develop concepts to promote product
- Prepare visual aids
- Conceptual Leave Behinds, Danglers, Brochures
- Product Information Booklets for Vets/DF
- Placards, captions and slogans
- Dairy farm promotional material
- Sales meetings Agenda and deliberations, Annual meetings Proceeds and matter
- Product Launch - Technical backgrounder, marketing, Inputs and organize the launch with full introduction.
- Technical Seminar - Specific topic, Product briefing to group of Customers (Professional or Paravet and Dairy farmers).
- Distributing segments - Retailers, wholesalers, feed manufacturers meet
- Field staff - Innovative fixing for field staff and manager, Qtrly., Monthly, Yearly
- Wholesalers - On Total Sale, Product Sale, on Term basis or annual
- Retailers - Campaigns to buy push more
- Practitioners - Periodical purchase packages
- Dairy farmers - Direct Buyers, Value added benefits
